Coffee Roasters and Era of We: Connecting the Dots
We’ve already talked about Era of We a couple of times, and maybe that’s why one of our roaster friends wrote us a mail basically asking “A lot of nice words, but what’s in it for me? How can I join them? What are going to be my benefits if I become part of Era of We?”
Good questions, aren’t they?
We took a deeper look into the project, and we discovered a little bit more about the benefits for coffee roasters that decide to join Era of We.
First of all, it’s good to clarify that there’s no distinction here: Era of We is suitable for both roasters and micro-roasters, both veterans in the specialty coffee world and also those new to the community.
When we talk about a coffee roaster, we consider a brand that roasts more than 100,000 lbs. (45,359 kg) per year, whereas a micro-roaster roasts less than that amount. This distinction is important, because micro-roasters may not have the volume to meet purchasing minimums from importers, resulting in inaccessibility to some desirable producer offerings: that’s one of the keys factor that micro-roasters interested in Era of We, should keep in mind.
Why?
Because for all roasters (and maybe even more for micro-roasters), the Era of We platform will unlock a range of new business opportunities through direct access to relationship building with outstanding, yet relatively unknown, coffee estates from around the world. The platform is a one-stop-shop to understand ongoing coffee estate and consumer trends, product innovations and prices, and bringing all of that information together to help develop and grow new opportunities.
Too often, roasters are not capable of dreaming big. The usual thought is “I’m already in contact with the coffee farmers, I’m already in the market… why should I do something bigger, something different?”
While, the thought should be “How can I do something different, something bigger?”
And these are the key features that roasters will find joining Era of We: here they will have the opportunity to digitalize the sales (onboarding clients to experience services as well as e-Commerce offerings, while at the same time focusing on subscription-based sales), to grown their content marketing strategy and to improve the access to consumers through digital tools.
Basically Era of We will help roasters to source not only coffee but also data, stories (to share with customers) and much more without even leaving the office; will help build relationships between roasters and producers and foster loyalty with an increased switching cost. All of it, removing language barriers with the Era of We real time translation.
“Era of We will be groundbreaking for coffee roasters looking to bolster their competitive edge, it will be the perfect supplement to every roaster’s current model. The Era of We platform and community will open new doors to find compelling coffee varieties from around the globe that will boost current business and grow more connections.”, states the website, and it’s quite an amazing prospective, if you think about it.
Nowadays, roasters and their clients are constantly on the lookout for new and exciting coffee estates and products to enhance their own brands and give consumers the best possible experience – unique, delicious coffee with a traceable story.
For what we understood on the Era of We website, that’s one of the coolest opportunities that roasters will find when they join this project. They’re going to find new business opportunities through direct access to exceptional estates around the world as a complement to the relationships they already have in place.
This is really important: in today’s crowded direct-to-consumer space, Era of We provides roasters and their clients access to new products that allows them to build more niche and noteworthy coffee experiences for their customers, which validates their own menu pricing.
Because often, when we drink a good cup of coffee we want more: we want to know what’s behind it, we want to know the whole story. And the more compelling the coffee story (from bean to brew), the more invested the consumer and the more money they’re willing to spend. Connecting roasters with farmers will benefit both – and of course, the end user – with a high-quality product.
Promising, isn’t it? But how can roasters join? It’s pretty simple: they can gain access to a customized suite of Era of We services and capabilities via monthly subscription. Visit https://www.eraofwe.com/ and sign up with a click!
